You’ve just written the perfect article for your Club Bulletin or the Networker. You want it to stand out, so you search the web, find a great photo, and drop it in. The article is published, everyone is happy, and the story looks polished.An article by Geoff McCormack
But here’s the risk: months, or even years later, a letter arrives claiming you have infringed copyright. The image’s owner, or more often their legal agent, demands a licence fee for unauthorised use. These claims are very real. With sophisticated software, companies now routinely scan the internet for unlicensed use of their images, and Rotary Clubs are not immune.
The rule is simple:
- Do not use photos, images, or articles found online or on social media unless they are clearly marked as free for use.
- Just because an image appears widely on the internet does not mean it is free to use.
- If there is no express statement that the image is “public domain,” “Creative Commons,” or “free for use,” it is safest not to include it.
Rotary’s reputation and resources must be protected. A wonderful story can quickly turn sour if a copyright claim lands in the mailbox.
Safer alternatives include:
- Using photos taken by your own members (with permission).
- Requesting images from Rotary’s own media library or official brand centre.
- Exploring free image platforms such as Unsplash, Pexels, or Pixabay, which clearly identify content that is licensed for free use.
By choosing safe and licensed imagery, your article will still shine — and your club will avoid unnecessary costs and legal headaches.